The Lilly Pulitzer for Target collaboration made headlines last month after the collection sold out within half an hour of hitting brick-and-mortar stores — confirming that, debates about the fashion merits and exclusivity of the lineage-connoting clothes aside, the ultrapreppy brand is alive and well. Curious about the most extreme fluorescent-floral-wearing Lilly devotees, the Cut sent photographer Amy Lombard inside the Lilly Pulitzer headquarters in King of Prussia, Pennsylvania (a.k.a. “The Pink Palace”) — a macaron-filled corporate cabana where Spice Girls tracks play in the cafeteria, jewel-toned pedicures are de rigueur, and employee perks include “inspiration trips” to Tulum.
Click through the slideshow for a behind-the-scenes look at one of the most successful lifestyle brands to date — including freeze-dried palm trees, employees dressed in matching jumpsuits, tropical mood boards, and more.
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