New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

the future

BCBG Starts Selling Spring 2010 Moments After Show Ends

Your shopping calendar is facing a huge shake-up. Just moments after the BCBG show, the line already had two of its spring 2010 looks — as in, two of the looks that appeared on the runway a mere, oh, twenty minutes prior (if even) — available for purchase on its website. The dresses are in stock, ready to ship — but limited quantities are available, obviously. This isn't Zappos, people. [BCBG via @SamanthaonStyle]

Photo: BCBG.com